Leadership By Persuasion 

UGBA 194 Lec. 2 | Wednesdays 2-4p | 1 Unit 
1/2 Semester Long
Open to ALL Majors in ALL Classes
Course concludes in March,
BEFORE SPRING BREAK!  

More information below

More information below ⬇

Meet the CEOs, founders and C-suite execs from:

About the Course

Leadership by Persuasion (UGBA 194 Lec. 2) is a weekly dialogue with high-profile leaders in business, non-profits, the arts & beyond, each telling a first-person story of how they accomplished the challenge of getting others to think and act differently and then answering your questions.
Through the leaders’ stories, and the answers to your questions, you’ll see first hand the diversity of techniques, skills, strategies, tactics and attitudes it takes to successfully motivate people and lead them toward a common purpose. Student Q&A is a key part of this course!
This class is great for students looking to get a head start in moving into their own leadership roles, learning about the challenges leaders face inside and outside of organizations and how to tackle them.

Grading: The course is pass / no pass for all students.

Student Testimonials

Cameron (First year, Undeclared):
“By far one of the best experiences of my life! No matter what your major or area of focus is, this is a great opportunity and a great program.”

Nina (Senior, Haas):
“I really recommend taking this class. There are really inspirational speakers that have changed the way that I think. I will definitely be applying what I learned in my own life.”

Ava (Sophmore, Biology):
“What I loved the most about this class is that all of the questions that we got to ask every speaker. I had it in my head that I wouldn't be learning any skills that would help me on my medical school journey. And boy, was I wrong!”

Annika (Junior, Data Science):
“I was completely blown away by Leadership by Persuasion. t has honestly been one of my favorite classes at Cal. I am now connected with the CEO of Ghirardelli, which definitely checked off a life goal that I didn't even know that I had.